Social Media Marketing

WE ARE SOCIAL… ARE YOU?

Social Media is a great way to achieve traffic to your website via marketing activities across major social platforms like Instagram, Facebook, Snapchat, Twitter, Linkedin and other social platforms. Social media marketing (SMM) utilizes these social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden their customer reach.

There are many smaller businesses who purely use social media platforms to promote and market their businesses. You don’t always need a website but for the majority of SME’s (small to medium enterprise) and of course the big globals – it is crucial to have a well designed website.

WHAT DO YOU NEED:

A great strategy
Cleverly written and ENGAGING content
Eye catching graphics
Strong and clear messages
Key Communication points
Target Market information and demographics of your optimum user/buyer
A plan to integrate with your database

Currently the most powerful social media platforms are Facebook, followed by Youtube, INstagram, Snapchat & Twitter.

QUICK STATS

(as at JUNE 2018 – Australia)

1. Facebook – 15,000,000 Monthly Active Users (steady)
2. YouTube – 15,000,000 Unique Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Users (FB/ Instagram data)
4. Snapchat – 6,300,000 Monthly Active Users (Snapchat data)
5. WhatsApp – 6,000,000 Active Users
6. WordPress.com – 5,700,000
7. Twitter – 4,700,000 Monthly Active Users approx
8. LinkedIn – 4,500,000 Monthly Active Users approx
9. Tumblr – 3,700,000
10. Tinder – 3,000,000 users

OUR PACKAGES

Start from $165 per week plus gst (one platform)

Advertising spend extra

Includes copywriting

Includes branded graphics

Includes custom advertising campaigns and ad placement

Includes monthly report

Includes all content and posting

Social media strategy and content planner

Other platforms can easily be added, increased content delivered and custom packages created. Email kirsta@evolutionmarketing.net.au to find out more

Need more proof about Social Media and the real benefits to your business?

Did you know that on average each facebook user spends 1 hour 45 minutes per day browsing facebook
Social Media is the MOST POPULAR online activity
85% of consumers will make a purchase decision based on word of mouth from Social Media

Australians spend an average nearly seven hours on tablets, phones and computers – WOW!!!

You can see more great stats like this here at Socialmedianews.com.au
Or download the latest Sensis report here (it is 65 pages but covers everything)

THE BENEFITS

Drive traffic to your website & increase sales
Increase brand exposure
Increase your website ranking and position on google and other search engines
Showcase your product and service offering 7 days a week
Your content can be shared via a person (electronic word of mouth) as opposed to via the company itself if it resonates with them, therefore appearing to be more trusted – this is the best from of free advertising (however you usually need to pay to get that content out to those people in the first instance)
It is an easy way to learn about your customers – what they do and don’t want
It is a great way to target particular demographics eg men aged between 24-34 living in Bondi (and surrounds)
It is a great tool to expand your audience and grow your business
It allows instant feedback – whilst this can sometimes be negative, it gives you an option to respond and set the record straight. Or admit you made a mistake..
Remarketing is a great way to further engage customers and create brand awareness via facebook remarketing

THE PITFALLS

You can waste hours of time and effort and money if you do not have a clear strategy in place first!
Choose one or two platforms and focus your efforts on them – you cant be across everything
There is no quick fix in social media – you need to be consistent and stick to your plan
Don’t just follow everyone else and regurgitate the same old content – whilst it can be good content in some cases, you need to have your own unique content
Don’t just sell sell sell in social media. Provide useful information, be the expert in your field, engage with your customers, be likeable.
Be wary of outsourcing your social media role to someone overseas – do they really know your customers, your market and you?
Make sure you respond to enquiry in social media

SO HOW CAN WE HELP?

We can advise and assist you with setting up your business across any Social Media Platform

We can help you develop your content strategies

We can create, launch and manage your advertising campaigns

We can track and advise on Cost per click rates and traffic and give you a profitable ROI

We can offer multi dimensional strategies to link across social platforms along with your website

We can set up landing pages, run third party competitions, build data capture forms

We can design banners and graphics and so much more

We can do as much or as little as you need

…from a comprehensive package that handles your daily social media content, advertising & management to basic setup then handing over the reins to you.

So if you want to know how Social Media Marketing can really work for your business, contact Evolution Integrated Marketing for more information. Your first consultation is FREE.

kirsta@evolutionmarketing.net.au or you can call 0412 424 778