If you are looking to increase your Social Media Traffic and Engagement across Facebook then our top ten tips are a must-read!
Never used Facebook for Business before? Then click here for a quick overview.
- Grow your business profile by interacting on Facebook as your own Business Page
By commenting, liking, sharing etc from your business page, rather than a personal perspective, you increase the chances of people noticing your business and wanting to follow you. - Be active on your Competitor pages
Be sure to visit your competitors’ pages regularly and interact in a positive way. Again, this will get you noticed by an already engaged audience. - Collaborate
Reach out to other page owners and give them a shout-out… and ask them to do the same for you. - Get to know your Facebook visitors
Make it a priority to learn everything you can about the audience you are attracting to your page, for example age bracket, male or female, employment status, interests etc. Facebook happens to be one of the top two websites in the world in terms of traffic and can tell you more about each person than just about any other site. - Timing is everything
To ensure your posts don’t get lost ‘in the crowd’, mix things up a bit – post at different times and measure the results. - Use Facebook Ads
It may be difficult to gain traction especially when you are just setting out. Consider using Facebook ads to jumpstart your profile. You won’t need a big advertising budget and each like will only cost you a few cents. - Leverage exposure from your other social media platforms
Active on Twitter, LinkedIn or Pinterest? Use these accounts to promote your new Facebook page and/or cross-promote your Facebook posts. - Consider writing Guest Blogs or Articles
One of the absolute best ways for you to get more publicity for your brand is to write articles on other well-known sites in your niche. Remember to include the ‘Follow us on Facebook’ link and you’re set. - Run a Poll or Create a contest
Everyone loves a good contest and there are some great apps out there to help you run it. Same with polls. Not only are they a great way to generate discussion & activity on your page, but they deliver valuable insights about your audience too. - Mix it up
The main aim of Facebook is to connect and engage. Make sure your posts include a range of video, photos, questions, quotes, blogs and shared quotes from other pages. Celebrate milestones and Mix it up!
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