Tags Archivesperth social media manager

Are you getting it right? Did you know that your Instagram aesthetic is the first thing potential customers or clients will notice when looking at your brand’s profile? The layout, colour palette, tone and overall feeling your page creates, all contribute to the aesthetic! This conveys your brands overall personality and ultimately helps to either gain followers – or scare them away. As we all know, first impressions are everything so it is more important than ever to make it count through the use of creating an aesthetically pleasing Instagram feed. So where do you start! Here are a few tips from our brand to yours, as to how to create a unique and authentic Instagram aesthetic: Establish your brand ...

Instagram is growing in popularity everyday! Here are some tips to help you optimize your profile or business on Instagram and some things you NEED to know. With about 10.5 million users in Australia (about 40% of the population) and over 1 billion worldside, it is a social platform that cannot be overlooked. It is a highly visual platform, gets great engagement and continues to experience growth on the platform (especially in the property/real estate industry in Australia). It is the second most popular platform after Facebook (and up there with YouTube and WhatsApp). Most users log on around 3-5 times a week with many users logging on multiple time PER DAY! Also did you know that apparently the best ...

Today we are talking all about Instagram stories – a modern marketing tactic, which is actually one of our favourite things to discuss and teach! Instagram Stories are a full screen visual format that allows users to share photo and video content in all kids of creative and engaging ways – which only last 24 hours! Did you know that over 500 million people use Instagram stories everyday? And on top of that over 60% of people have mentioned becoming more interested in a product, brand or service after seeing it in their stories! Now that you do you might be thinking – WOW WHY WEREN’T WE USING THESE EARLIER! So how do you use Instagram Stories Effectively?  Your Instagram ...

Have you ever questioned the value of having a professionally written bio? Writing is definitely not everyone’s strong point – and writing a professional bio can often be tricky, especially when you have no idea where to start! You can make a significant impact on your audience through the use of a clear, concise and professional bio. Through the use of a strong bio, you have the ability to promote familiarity and communicate your values to your audience. But where do you start? Well, don’t worry, here are some fantastic tips designed to maximize your bio, and build your brand. Tell your story. A professional bio is designed to tell your story, not sell your service. Although, when done correctly, ...

Social media engagement is so much more than the amount of followers you have. In the modern business world, online presence and strong social media engagement is a measure of success and is a strong sign that you are making a significant impact in the market. Thankfully, it is not just a popularity contest – it is about making meaningful connections with current and future clients or customers, which will serve to increase the success of the brand both on and offline. Social Media Engagement essentially comes down to the measurements of comments, likes, saves and shares online. Although you want to increase your following on different social media platforms, it still comes down to quality over quantity. Success is ...

It is safe to say that we have all experienced a significant amount of change and uncertainty since early 2020. With uncertainty comes change and evolution. Ultimately, this has had a detrimental effect on the way we do business and the ways in which we work globally. Industries that rely heavily on face-to-face contact have been affected the most and have had to adapt rapidly, especially if they want to stay relevant. Having a social media presence is one of the most important factors to business success in today’s society; especially if businesses want to be able to compete. Industries such as retailers and restaurants have had to make adaptations to what may have been considered normal just a few ...