trends – evolution integrated marketing

5th of February, 2018
In: Digital Marketing, Instagram, Marketing, SEO, Social Media
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Dominating Social Media Trends in 2018 image

What will Social Media look like this year? Before we get ahead of ourselves, let’s take a look back to the past year in the social media landscape and what it gave us… Instagram Shopping became available and artificial intelligence lenses were introduced into Instagram Stories, Live streaming on Instagram with another user went wild, multi-photo posts on Instagram happened, and Twitter rolled out #280 characters (needless to say that Twitter may be on the back burner now that the new years begun…) oh and did we mention the Facebook algorithm changed… again… impacting your content, your reach and your engagement. Now, with that out of the way, let’s talk about 2K18. Think you’ve got all the social media trends ...

8th of August, 2017
In: Digital Marketing, Instagram, Marketing, SEO, Social Media
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How insta savvy are YOU? image

Is your brand #trending?! Gone are the days Myspace and enter the world of visual storytelling… otherwise known as Instagram: the future of social networking. Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 700 million active users, as of mid 2017, it’s currently the second most popular social media network in the world, behind only Facebook. It’s even become a leading advertising platform for brands as well as Instagram Influencers, who legitimately generate income through the network. But with changes coming left, right and centre to the platform, such as new filters, video editing tools, or a refreshed design, there’s a reason why it’s difficult to stay on top of all the ...

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