Image (verb) : to picture or represent in the mind…
Image (noun) : a mental representation, an idea…
It’s easy to say people are drawn to pictures and leave it at that, but if you really want to ‘smash it’ on social media, then it’s important to understand why images draw us in so much more than text. Three key factors to consider are as follows:
- The EMOTIONAL Factor
Images deliver a strong emotional factor, and emotions have a powerful pull on us. The right picture can evoke feelings of compassion, joy, inspiration, wonder, sadness, empathy etc. Images, through emotion, provide a personal connection to your brand.
- The INFORMATION Factor
The right image can convey a wide range of information in one single moment. It helps simplify your message. There is much truth to the saying ‘A picture paints a thousand words’…
- The ATTENTION Factor
People are easily bored or distracted these days which means they are constantly skimming and filtering through content. Images solve this problem in that they keep us captivated and engaged.
So how do you go about creating the right images for Social Media?
Authentic is best!
Creating original images on-brand are key to providing an authentic experience for your customers/followers. If you are not an avid designer, Canva can help. It’s a great app that offers a range of free templates as well as paid-for options.
We also live in the era where everyone has a camera phone in their pocket. Engaging moments can now be captured on the spot. Applying filters already pre-loaded into Instagram can add extra flair and interest.
Another easy-to-use photo-editing app is picmonkey. Its free option has a wide variety of frames, special effects and fonts to choose from.
Paint.net is a free download for PCs and offers many of the same features available in PhotoShop.
PicCollage is an app for iPhone, iPad and Android devices.
The list goes on… so finding the right design tool is a lot like trying on shoes, you need to find the one that best fits you best.
Or you may prefer to engage an expert like us! We offer a range of social media services, including image and brand design. We can do as much or as little as you need.
Click here for a quick overview of our services.
Would you like to chat in person? Call us on 0412 424 778 or email kirsta@evolutionmarketing.net.au today.